I love co-creating and when it works well, good ideas appear, grow and blossom. They go in loops back to the main thread, and each loop helps to shape the whole thing. Like drawing a Christmas tree from the bottom up. Then we can add decorations: the threads of lights between each layer, the tinsel to give sparkle and the special idea to go at the top. Effective co-creating needs a good team, lots of goodwill, willingness to give and receive gifts and plenty of seasonal cheer.