‘I work with an individual manager to look at how they can do their job better,’ I found myself saying at a recent networking event about Marketing. Somehow it didn’t sound interesting enough to explain the fascinating coaching sessions we have. ‘I work creatively with them,’ I added desperately trying to put it into words. ‘I support them’, it still didn’t hit the spot, ‘it is all about relationship’. So what else could I have said? I listen really hard? I give my full attention? I keep a very high opinion of them so that they feel able to look at the difficult things? I keep an open heart? Love? All these are true. I try to be myself and give the best of myself. We set up a good rapport and through that magical things can happen. In the end, it is about being fully there for someone else and, of course, trust.